{"product_id":"samsung-qef1-1397-cm-55-inch-4k-ultra-hd-qled-smart-tizen-tv-with-google-assistant-2025-model","title":"SAMSUNG QEF1 139.7 cm (55 inch) 4K Ultra HD QLED Smart Tizen TV with Google Assistant (2025 model)","description":"\u003cdiv\u003e\u003cp\u003e\u003cstrong\u003eSmart 4K Enhancement\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eFuelled by the Q4 AI processor, the SAMSUNG QA55QEF1 55-inch QLED 4K TV delivers an optimised viewing and audio experience. By intelligently refining image quality, upscaling lower-resolution content, and adapting scene transitions, it ensures consistently smooth and vivid visuals across every genre.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTrue-to-Life Colours\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThanks to Quantum Dot technology with 100% Colour Volume, this LED TV reproduces more than a billion shades with precision. Moreover, colours remain consistently rich and vibrant even at varying brightness levels, resulting in lifelike and captivating imagery regardless of ambient lighting.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCinematic HDR Depth\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eWith Quantum HDR and HDR10+ support, this TV draws out nuanced contrast in every frame. Furthermore, dynamic tone mapping enhances details in both bright and dark scenes, giving you a cinematic depth that brings content to life.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSilky Smooth Playback\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eFeaturing Motion Xcelerator technology, this QLED TV ensures that even high-speed sequences remain crisp and fluid. Additionally, this feature predicts and inserts frames to reduce blur, making sports, games, and action movies more immersive and enjoyable.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eScene-Aware Audio\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eFitted with adaptive sound intelligence, this QLED TV fine-tunes its audio output based on real-time content analysis. So, whether you're watching intense action or quiet dialogue, the sound adjusts dynamically for a balanced and clear experience.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSynchronised Surround Sound\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eWith Q-Symphony support, this 55-inch TV harmonises audio from both its built-in speakers and compatible Samsung soundbars. So, instead of silencing internal speakers, it combines outputs for a fuller, richer soundstage.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNext-Gen Tizen OS\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eOperating on One UI Tizen, this smart TV offers personalised suggestions and a seamless interface. Plus, with SAMSUNG Knox protection and a promise of seven years of software updates, your smart home connectivity remains secure and future-ready.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBuilt-In Free Entertainment\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eSAMSUNG TV Plus gives you instant access to over 125 free live channels across news, sports, and entertainment. Moreover, there’s no need for subscriptions or logins - you can simply start watching as soon as the TV is connected.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIntelligent Home Control\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eIntegrated with a built-in SmartThings hub, this SAMSUNG TV enables direct control of smart devices, including Matter and HCA-compatible appliances. Additionally, the 3D Map View offers a visual layout of your smart ecosystem for easier management.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eElegant Space-Saving Build\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eDesigned with a minimalistic slim profile, this TV enhances your living room without overpowering it. Moreover, its streamlined form complements modern interiors while saving space and adding aesthetic appeal.\u003c\/p\u003e\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":50736825303325,"sku":"QA55QEF1AULXL","price":46990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0970\/3810\/6909\/files\/316728_0_cvfbxn.png?v=1765987093","url":"https:\/\/tataunistorebusinessmart.com\/products\/samsung-qef1-1397-cm-55-inch-4k-ultra-hd-qled-smart-tizen-tv-with-google-assistant-2025-model","provider":"TATA UNISTORE BUSINESS","version":"1.0","type":"link"}